On a major news network, just moments ago, an ad appeared for a new shaving product called "Titanium Turbo." In this ad, the announcer expressed confidence in the product by saying "We think it's the best value in shaving today."

I am comfortable with globalizing fields and markets in a single word, so long as the field or market has one of two things: a professional organization or a hall of fame. For example, the following would be acceptable statements:

"The Expos have the best record in baseball." (???)
"My father is in diagnostic imaging and my mother is in real estate."
"One day, I want to have a career in wrestling or country music."

These would not be acceptable:

"Lethargy and it's standard-bearers face an uphill battle against the fitness movement."
"That drag was the most satisfying in smoking history."
"The plain grey coffee cup was perhaps the most groundbreaking in all of pottery."

The end is nigh. Obviously.